The Marketing Audit

Business and Economics

111
1 111 or 5

Added on September 15, 2015


The Marketing Audit Author

ISBN 9781312434523
Edition First Edition
Published June 15, 2015
Language English
File Size 99.28 KB
The Marketing Audit 99.28 KB - Auditing the marketing function within your organization is the hidden link between long-term customer engagement and sustainable revenue growth. In this book, we provide a questionnaire consisting of 50 questions that will allow you to align your marketing activities with the dynamic needs of your customers. If you do not know the answers to these questions, customer value is eroding, and you are losing economics/">business (and perhaps not even aware of the lost opportunities)! For example, do you know how your customers make their buying decisions and who or what sources of information they use in their decision-making? Can you identify the top three issues your customer is facing right now? Finally, do you really know how your customers feel about your products or services vs. your competitors? For more economics/">business critical questions, this book is a must have. This book is a small investment with a huge (and real) return. Do you want to download or read a ebook? It is available in PDF or epub format in the source

Source: lulu


Tags: marketing, audit, your customers, know your, know your customers

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