Customer Relationship Management - Identifying and Classifying Constraints In Formulating Strategy of Customer Relationship Management

Computers and Internet

288
1 288 or 5

Added on April 02, 2015


Customer Relationship Management - Identifying and Classifying Constraints In Formulating Strategy of Customer Relationship Management Author

ISBN 9781257804016
Published June 11, 2015
Language English
File Size 764.16 KB
Customer Relationship Management - Identifying and Classifying Constraints In Formulating Strategy of Customer Relationship Management 764.16 KB - Customer relationship management has been widely implemented in recent years. In spite of the increasing investment amounts, many CRM programs have ended in failure. It looked at the phase of formulating a CRM strategy and focused on the constraints to help enterprises avoid serious mistakes. It was also examined in consulting practices and real-life projects to support the results. Subsequently, a strategic framework was adopted to illustrate the cross-functional processes throughout strategy formulation. With this extended framework, constraints have been identified and classified correspondingly. The case studies of two French organizations were analyzed to validate the study. Moreover, the constraint analysis allowed researchers to discover strengths and weaknesses of two studied CRM strategies. The work has set a foundation for further investigations in formulating CRM strategies and avoiding pitfalls. Do you want to download or read a ebook? It is available in PDF or epub format in the source

Source: lulu


Tags: customer, relationship, management, identifying, classifying

Related Books

How to Improve Your Leadership and Management Skills - Effective Strategies for Business Managers
How to Improve Your Leadership and Management Skills - Effective Strategies for Business Managers
Management
Management
Management: The Ultimate Management Guide!
Management: The Ultimate Management Guide!
Management: A Practical Introduction
Management: A Practical Introduction
Management (11th Edition)
Management (11th Edition)
Excel for Customer Service Professionals
Excel for Customer Service Professionals
Cash Customer Tsunami
Cash Customer Tsunami
Risk Managment In Clinical Laboratory
Risk Managment In Clinical Laboratory
The 30-day Leadership Management Course
The 30-day Leadership Management Course
Lean Management
Lean Management
The Rules of Management, Expanded Edition: A Definitive Code for Managerial Success
The Rules of Management, Expanded Edition: A Definitive Code for Managerial Success
Guide to Proper Acting Management In Projects
Guide to Proper Acting Management In Projects
The Process Tactics Playbook
The Process Tactics Playbook
Study Skills - Beyond the Basics
Study Skills - Beyond the Basics
Mr. Customer
Mr. Customer
Customer Service Excellence: The Fundamentals
Customer Service Excellence: The Fundamentals
Customer Retention Force
Customer Retention Force
Customer Loyalty: How to Retain Your Customer Base Through Loyalty
Customer Loyalty: How to Retain Your Customer Base Through Loyalty
PPM! Manage Your Organization Masterfully with Project Portfolio Management
PPM! Manage Your Organization Masterfully with Project Portfolio Management
The Harver Group Management on Call Center World 2015
The Harver Group Management on Call Center World 2015
Pollution Management Project
Pollution Management Project
Foundations for Customer Centricity
Foundations for Customer Centricity
2015 Leadership Series: Best Practices In Managing Absence In Call Centers
2015 Leadership Series: Best Practices In Managing Absence In Call Centers
Find Your Ideal Customer
Find Your Ideal Customer
Information
Comment on the news site is possible only within (days) days from the date of publication.

Copyright © Archive of eBooks 2015